News & Blog

Latest from the minds of BKI


Bouvier Kelly to work with Allard USA

(Greensboro, NC) - January 24, 2012 - Bouvier Kelly, one of the Triad's leading agencies specializing in marketing, public relations and digital outreach, is kicking off 2012 with the addition of a new national account. Allard USA, a supplier of technologically...

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Donate to the Teachers Supply Warehouse!

Donate to the Teachers Supply Warehouse!   The week after New Year’s Eve seemed like a good time to do some winter-office cleaning at Bouvier Kelly. As a result, the Teachers Supply Warehouse in Greensboro, NC received some much needed supplies. Thanks to Lesley...

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Staffing Announcements for 2012

Two staff promotions and one addition are adding structure and leadership to the agency’s fused marketing communications expertise. Phillip Yeary is now Creative Director. After two years of contributing his graphic design and art direction skills to BKI clients such...

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New Year’s Notes

I love writing thank you notes. Making the time to reflect on each gift, the thoughtfulness of the giver and the warmth of the occasion is an important part of my holiday tradition. Everything about it matters – choosing the artful paper, the pen, and the actual...

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Happy Holidays!

Our holiday wishes come with a big thank you for an exciting year of creativity that helped clients reach their goals. We are giving back by fixing and serving lunch for more than a hundred hungry folks at Open Door Ministry in High Point. May your season also be...

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What do you do while watching TV?

ADWEEK did a survey that asked just that. Although the answers were not surprising, they do make advertisers wonder how this multi-tasking affects the effectiveness of our television commercial schedules. The respondents’ answers certainly re-enforces the belief that...

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Brand DNA

I hate it when marketers and/or their brand development advisors become so seduced by the prospects of change that they fail to preserve the essential promises of the original brand. We’ve all experienced it: a new and improved product that tastes awful or one that is...

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Creative Position Now Available

Bouvier Kelly, a regional ad agency located in downtown Greensboro, is looking to add a position in our creative department. The perfect candidate is an artist who thinks conceptually and can develop that thinking across multiple platforms - TV, radio, print, direct,...

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The Evolution of the Agency of Record

The first acknowledged advertising agency was William Taylor in 1786. (Source: The Practice of Advertising, Mackay, Adrian.) I’m not very sure of who William Taylor’s clients were or what products or services they offered, but I feel very confident that William Taylor...

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Are QR codes the “Betamax” of this decade?

A recent study by comScore revealed that only 6% of mobile subscribers use QR codes. With NFC technology on the horizon has QR Code’s boat sailed? NFC or Near Field Communication is the technology that allows for wireless short range communication between two devices....

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Marketing Belongs in the Boardroom

It amazes me that there are still some businesses that relegate marketing to a functional role reporting up to the C-suite rather than being part of the leadership team. These days, no organization – corporate, family-owned or non-profit – can afford not to have...

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