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Latest from the minds of BKI


Media objectivity is fading away

Without getting into the personal opinions on the outcome of the Casey Anthony trial, I thought I would chime in on another controversial angle around the nation’s most recent hot-button topic… the objectivity of the media. As someone who has spent the last 20 years...

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Smokers, Consider Yourselves Warned

You knew once the FDA got involved in regulating tobacco products some interesting things were going to happen. I read a lot about what’s going on in the tobacco category since I work on a tobacco account, but the recent announcement about the new FDA warning labels...

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Mixing multitaskers and televisions

I just read that 1/3 of American TV viewers multitask while watching TV whether they watched live TV or time-delayed TV. That percentage seems low to me. The article went on to explain what the other activities were: surfing the net, reading, social networking and...

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JELL-O – Terrifying Kids for Decades.

You know that moment when people talk about how our treatment towards kids is so different than it was “when we were kids?” You might hear someone over the age of 30 say something like, “I used to wear flip flops to ride my bicycle without a helmet, and would stay...

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How well do you really know yourself?

I know that this is kind of a strange question since we should all know ourselves pretty darned well. However, recently I read about a research project from the University of Michigan that focused on how consumers use self-assessments as a guide for what products to...

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What is Tout? Ask Shaq.

So you say you have this social media app that you want to launch and are looking to make a really big splash? Hey, that’s easy. Just find yourself an immensely popular, 7-foot-1 basketball player to announce his retirement with it. That’s what “Tout” did yesterday....

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Collaborate and conquer

Everyone knows the old joke about the camel being the result of a committee effort to design a horse. But when you stop to think about it, a camel is actually a very efficient animal, perfectly suited to its environment and its function. Maybe committees take longer...

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We had a great time bringing together our friends at Greensboro Science Center and WFMY News 2 this morning! Have you visited the new Aquarium Expansion? #SoGSO ... See MoreSee Less

LIVE | Maddie Gardner from the Aquarium Expansion at the Greensboro Science Center.

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Media Planning is one of the most important aspects of any integrated marketing campaign. But it's kinda hard to explain in writing...which is why we're happy to have Lesley do it! #BKIElevatorPitches ... See MoreSee Less

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