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JELL-O – Terrifying Kids for Decades.

You know that moment when people talk about how our treatment towards kids is so different than it was “when we were kids?” You might hear someone over the age of 30 say something like, “I used to wear flip flops to ride my bicycle without a helmet, and would stay...

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How well do you really know yourself?

I know that this is kind of a strange question since we should all know ourselves pretty darned well. However, recently I read about a research project from the University of Michigan that focused on how consumers use self-assessments as a guide for what products to...

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What is Tout? Ask Shaq.

So you say you have this social media app that you want to launch and are looking to make a really big splash? Hey, that’s easy. Just find yourself an immensely popular, 7-foot-1 basketball player to announce his retirement with it. That’s what “Tout” did yesterday....

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Collaborate and conquer

Everyone knows the old joke about the camel being the result of a committee effort to design a horse. But when you stop to think about it, a camel is actually a very efficient animal, perfectly suited to its environment and its function. Maybe committees take longer...

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Brand Journalism: No longer a matter of choice

I have a new moonlighting gig this spring. I’ve been fortunate to have the opportunity to teach as an adjunct faculty member in the School of Communications at Elon University near Burlington, NC. I teach a senior-level class in strategic PR campaigns, and it’s a...

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Marketing in the music

Kenny Chesney is one of my all-time favorite artists. To me, his songs are timeless and really speak to me about specific times in my life. I have always thought that he had a great sense about the importance of his fans. I learned recently, though, that he has a...

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Sitting is bad

I don’t like to write blogs. I usually have a hard time coming up with something interesting to talk about that incorporates my work place and my position - production manager. However, after listening to a story on NPR (Yes! I listen to NPR) a few weeks ago, I was...

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Farewell to the typewriter

Earlier this week, a colleague posted on Facebook a story about the last typewriter factory in the world shutting down this week. It made me reflect on just how much things have changed in the last 20 years. According to the story posted by Nicholas Jackson at The...

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All Photoshoots Are Not Created Equal

In this business we handle all kinds of photoshoots for products, facilities, manufacturing processes, etc. But recently I learned a lesson: all photoshoots are not created equal. Over the last several weeks, I was involved in two distinctly different shoots. The...

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Lunchtime Walking Downtown

I have officially been working downtown for nine months now. Coincidentally – I have not seen the inside of a gym in nine months. Developing new workday routines can be easy. My new routine does not, however, include any type of physical exercise… but rather lots of...

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Being a Mentor

I was delighted to be invited to speak on The Importance of Mentoring at the Women’s Leadership Summit at Bennett College last week. The subject is at the heart of who I am because I desire nothing more – or less – than to be a catalyst to help others (people or...

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Discovering the most intelligent section of the newspaper

Back in my high school and college days, I loved to get the Sunday paper. Not so much for the narcissistic opinions, the slanted reporting or the ridiculous sales circulars. What I really looked forward to was the comics section. In particular, Calvin and Hobbes. On...

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