News & Blog

Latest from the minds of BKI


Smokers, Consider Yourselves Warned

You knew once the FDA got involved in regulating tobacco products some interesting things were going to happen. I read a lot about what’s going on in the tobacco category since I work on a tobacco account, but the recent announcement about the new FDA warning labels...

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Mixing multitaskers and televisions

I just read that 1/3 of American TV viewers multitask while watching TV whether they watched live TV or time-delayed TV. That percentage seems low to me. The article went on to explain what the other activities were: surfing the net, reading, social networking and...

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JELL-O – Terrifying Kids for Decades.

You know that moment when people talk about how our treatment towards kids is so different than it was “when we were kids?” You might hear someone over the age of 30 say something like, “I used to wear flip flops to ride my bicycle without a helmet, and would stay...

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How well do you really know yourself?

I know that this is kind of a strange question since we should all know ourselves pretty darned well. However, recently I read about a research project from the University of Michigan that focused on how consumers use self-assessments as a guide for what products to...

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What is Tout? Ask Shaq.

So you say you have this social media app that you want to launch and are looking to make a really big splash? Hey, that’s easy. Just find yourself an immensely popular, 7-foot-1 basketball player to announce his retirement with it. That’s what “Tout” did yesterday....

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Collaborate and conquer

Everyone knows the old joke about the camel being the result of a committee effort to design a horse. But when you stop to think about it, a camel is actually a very efficient animal, perfectly suited to its environment and its function. Maybe committees take longer...

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Brand Journalism: No longer a matter of choice

I have a new moonlighting gig this spring. I’ve been fortunate to have the opportunity to teach as an adjunct faculty member in the School of Communications at Elon University near Burlington, NC. I teach a senior-level class in strategic PR campaigns, and it’s a...

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Marketing in the music

Kenny Chesney is one of my all-time favorite artists. To me, his songs are timeless and really speak to me about specific times in my life. I have always thought that he had a great sense about the importance of his fans. I learned recently, though, that he has a...

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Sitting is bad

I don’t like to write blogs. I usually have a hard time coming up with something interesting to talk about that incorporates my work place and my position - production manager. However, after listening to a story on NPR (Yes! I listen to NPR) a few weeks ago, I was...

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Farewell to the typewriter

Earlier this week, a colleague posted on Facebook a story about the last typewriter factory in the world shutting down this week. It made me reflect on just how much things have changed in the last 20 years. According to the story posted by Nicholas Jackson at The...

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We're excited to kick off our new vlog series, "Elevator Pitches"! These short, straight-to-the-point videos will cover a range of subjects in the marketing world that can be a bit too complex to articulate on paper.

Our first installment features Integrated Media Director Lesley Thompson illustrating how a media plan gets put together. Media planning is one of the most important aspects of any marketing campaign, which is why we're glad to have Lesley around to explain it!
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Thanks to the NC Specialty Foods Association for spending the morning chatting about marketing with us! Check out their site and support the awesome brands that make up their group! ... See MoreSee Less

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