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Brand Journalism: No longer a matter of choice

I have a new moonlighting gig this spring. I’ve been fortunate to have the opportunity to teach as an adjunct faculty member in the School of Communications at Elon University near Burlington, NC. I teach a senior-level class in strategic PR campaigns, and it’s a...

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Marketing in the music

Kenny Chesney is one of my all-time favorite artists. To me, his songs are timeless and really speak to me about specific times in my life. I have always thought that he had a great sense about the importance of his fans. I learned recently, though, that he has a...

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Sitting is bad

I don’t like to write blogs. I usually have a hard time coming up with something interesting to talk about that incorporates my work place and my position - production manager. However, after listening to a story on NPR (Yes! I listen to NPR) a few weeks ago, I was...

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Farewell to the typewriter

Earlier this week, a colleague posted on Facebook a story about the last typewriter factory in the world shutting down this week. It made me reflect on just how much things have changed in the last 20 years. According to the story posted by Nicholas Jackson at The...

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All Photoshoots Are Not Created Equal

In this business we handle all kinds of photoshoots for products, facilities, manufacturing processes, etc. But recently I learned a lesson: all photoshoots are not created equal. Over the last several weeks, I was involved in two distinctly different shoots. The...

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Lunchtime Walking Downtown

I have officially been working downtown for nine months now. Coincidentally – I have not seen the inside of a gym in nine months. Developing new workday routines can be easy. My new routine does not, however, include any type of physical exercise… but rather lots of...

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Being a Mentor

I was delighted to be invited to speak on The Importance of Mentoring at the Women’s Leadership Summit at Bennett College last week. The subject is at the heart of who I am because I desire nothing more – or less – than to be a catalyst to help others (people or...

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Is Facebook becoming Big Brother?

It was announced last week that Facebook is serving real-time ads based upon keywords in status updates. They are testing the algorithm to only 1% of Facebook users. As a marketer, I am intrigued by the implications of having access to consumers at key decision-making...

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Taking Risks and (Dis)Placing Blame

As I’m sure you all have heard by now, the Internet giant Groupon has dumped the agency CP&B following some risqué ads featured during the Super Bowl and on Hulu.com. (And if you haven’t heard by now, read more here) In Bloomberg BusinessWeek, Groupon CEO Andrew Mason...

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March Madness’ Media Madness

It is the NCAA Men’s Basketball Tournament like you have never seen it before. Never has there been so much instantaneous television coverage. And never before has March Madness had such a cyberspace presence, either. While much to-do has been made of the new...

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We had a great time bringing together our friends at Greensboro Science Center and WFMY News 2 this morning! Have you visited the new Aquarium Expansion? #SoGSO ... See MoreSee Less

LIVE | Maddie Gardner from the Aquarium Expansion at the Greensboro Science Center.

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Media Planning is one of the most important aspects of any integrated marketing campaign. But it's kinda hard to explain in writing...which is why we're happy to have Lesley do it! #BKIElevatorPitches ... See MoreSee Less

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