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All Photoshoots Are Not Created Equal

In this business we handle all kinds of photoshoots for products, facilities, manufacturing processes, etc. But recently I learned a lesson: all photoshoots are not created equal. Over the last several weeks, I was involved in two distinctly different shoots. The...

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Lunchtime Walking Downtown

I have officially been working downtown for nine months now. Coincidentally – I have not seen the inside of a gym in nine months. Developing new workday routines can be easy. My new routine does not, however, include any type of physical exercise… but rather lots of...

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Being a Mentor

I was delighted to be invited to speak on The Importance of Mentoring at the Women’s Leadership Summit at Bennett College last week. The subject is at the heart of who I am because I desire nothing more – or less – than to be a catalyst to help others (people or...

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Is Facebook becoming Big Brother?

It was announced last week that Facebook is serving real-time ads based upon keywords in status updates. They are testing the algorithm to only 1% of Facebook users. As a marketer, I am intrigued by the implications of having access to consumers at key decision-making...

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Taking Risks and (Dis)Placing Blame

As I’m sure you all have heard by now, the Internet giant Groupon has dumped the agency CP&B following some risqué ads featured during the Super Bowl and on Hulu.com. (And if you haven’t heard by now, read more here) In Bloomberg BusinessWeek, Groupon CEO Andrew Mason...

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March Madness’ Media Madness

It is the NCAA Men’s Basketball Tournament like you have never seen it before. Never has there been so much instantaneous television coverage. And never before has March Madness had such a cyberspace presence, either. While much to-do has been made of the new...

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The Wonders of Spring

Baseball was always more than just a game to me. It’s part of American culture and ingrained in my blood. Since I was a kid playing Little League, I always looked forward to the first day I could get out and throw a ball around. Now that my skills (or lack of) don’t...

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Bouvier Kelly Wins Three at 2011 ADDY Awards

Bouvier Kelly, one of the Triad’s leading advertising, marketing and public relations agencies, picked up one gold and two silver awards at the 2011 ADDY Awards on March 5. More than 100 people representing creative agencies throughout the region were in attendance at...

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Lesley Thompson returns to BKI

Lesley Thompson has accepted a position with Bouvier Kelly as the agency’s Media Director. Thompson has more than 20 years of experience in marketing and advertising, including a previous 11-year stint with Bouvier Kelly. She has an extensive background in media...

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Welcome Back, Lesley Thompson

Lesley Thompson has rejoined the agency as Media Director! We are thrilled to have her back at the helm of the best Media Services Group in the southeast. (Of course, I’m prejudiced – what would you expect?) It was hard to say “goodbye and good luck” to her when,...

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We're excited to kick off our new vlog series, "Elevator Pitches"! These short, straight-to-the-point videos will cover a range of subjects in the marketing world that can be a bit too complex to articulate on paper.

Our first installment features Integrated Media Director Lesley Thompson illustrating how a media plan gets put together. Media planning is one of the most important aspects of any marketing campaign, which is why we're glad to have Lesley around to explain it!
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Thanks to the NC Specialty Foods Association for spending the morning chatting about marketing with us! Check out their site and support the awesome brands that make up their group! ... See MoreSee Less

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