News & Blog

Latest from the minds of BKI


BKI Hot Takes: The Past, Present & Future of Black Friday

The origins of the term “Black Friday” are a bit murky. One common theory suggests it was named for the day’s ability to bring retail stores “into the black” for the year. Another competing narrative says that members of the local Philadelphia police department called...

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3 Essential Traits of a Strong Logo

In the pursuit of a new logo, everybody wants a swoosh, golden arches, or mouse ears. But the fact of the matter is finding a single mark that does all that work for your brand isn’t the easiest thing in the world. It takes research, design exploration and a healthy...

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6 Pitfalls to Avoid During Your Next Email Campaign

It’s hard to escape the reach of email. We all know the feeling of dread that comes with opening your inbox on a Monday morning. We all know the notification “badge of shame” that tells us how many unread emails lie in wait on our phone. Did you know that the average...

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BKI Hot Takes: Six-Second Ads

Well, it seems the inevitable has happened: advertising experts are now predicting that six-second ads will start gaining traction in traditional media in 2018. It’s safe to say our collective attention spans have finally reached an all-time low. And who can blame us,...

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How to Create a Marketing Budget

Stop me if you’ve heard this one before: You’re pouring over facts and figures, trying to get next year’s marketing budget set, and your boss says, “So explain to me again why we need marketing?” Don’t worry, it happens to the best of us. Marketing is one of those...

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