News & Blog

Latest from the minds of BKI


6 Pitfalls to Avoid During Your Next Email Campaign

It’s hard to escape the reach of email. We all know the feeling of dread that comes with opening your inbox on a Monday morning. We all know the notification “badge of shame” that tells us how many unread emails lie in wait on our phone. Did you know that the average...

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BKI Hot Takes: Six-Second Ads

Well, it seems the inevitable has happened: advertising experts are now predicting that six-second ads will start gaining traction in traditional media in 2018. It’s safe to say our collective attention spans have finally reached an all-time low. And who can blame us,...

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How to Create a Marketing Budget

Stop me if you’ve heard this one before: You’re pouring over facts and figures, trying to get next year’s marketing budget set, and your boss says, “So explain to me again why we need marketing?” Don’t worry, it happens to the best of us. Marketing is one of those...

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Search Marketing & Social Media Glossary

The worlds of search engine marketing (SEM) and social media are full of jargon and abbreviations that can make even savvy marketers scratch their heads. Whether you’re a business owner trying to understand your latest campaign or a digital marketing newbie looking to...

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3 Quick Facts About White Papers

White papers are being offered everywhere these days, but what exactly are they? And more importantly, are they worth your time? Well, white papers certainly can’t claim to be the flashiest form of content available, but they can offer some solid advantages to you as...

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Curious to learn more about the subtle magic that is Public Relations? Our PR Manager, Alon Vanterpool, is here to break it down in our latest Elevator Pitch! ... See MoreSee Less

#PublicRelations is a subtle, hard-to-explain art. Most brands are aware of its powers, but few understand just how it works. Luckily, BKI PR Manager Alon Vanterpool is here to break it all down for u...

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