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What is Public Relations (and How Can It Help My Business?)

For better or for worse, every brand has a reputation. Sometimes those reputations swing from good to bad and back again; sometimes they are boringly neutral, in need of a little love. That’s where the business of public relations (PR) comes into the...

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What Can Social Media Do For Your Business?

  Starting a brand new social media presence for your business from scratch in 2017 is daunting. It’d be like you had never heard The Beatles, and suddenly you’re supposed to deliver a keynote address discussing the evolution from Please Please Me to...

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BKI Hot Takes: McDonald’s Special Sauce Giveaway

♫Two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun.♫ Can you still sing the Big Mac jingle after all these years? As it turns out many millennials have never even eaten a Big Mac, let alone heard the jingle. So...

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BKI Hot Takes: Neese’s Liver Pudding

We live in the age of the "foodie." It's an exciting time to be alive if you love to eat, but frankly it can make the lunch break quite intimidating. Walk a few blocks in either direction of our building in downtown Greensboro and you’ll pass half a dozen different...

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4 Easy Ways to Crush Millennial Marketing

We know what you’re thinking. Another article about millennials? In a recent survey, four out of four millennials at Bouvier Kelly said that they, too, were tired of seeing articles about themselves. (And we thought millennials were supposed to be self-centered?) We...

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4 Ways to Improve Your Next Email Campaign

If you take away one thing from this blog, it should be this: DEATH TO THE “EMAIL BLAST.” That’s right. It’s time to stop referring to our email campaigns as “blasts.” When was the last time you appreciated being blasted by...

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5 Reasons You Need a Full Service Marketing Agency

When the first pangs of hunger hit you, a vending machine is often the best option you have. It’s quick, it’s cheap, and it hits the spot. But for how long? All too often we hear of companies approaching their marketing strategy like they would some late-afternoon...

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3 Ways Hashtags Can Improve Brand Awareness

What’s the deal with #hashtags? If Jerry Seinfeld's eponymous sitcom were still on the air today, you could imagine an episode opening with such an observation. Heck, many of you might be wondering the same thing: what is the deal with them, anyway? Well, we can tell...

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We're excited to kick off our new vlog series, "Elevator Pitches"! These short, straight-to-the-point videos will cover a range of subjects in the marketing world that can be a bit too complex to articulate on paper.

Our first installment features Integrated Media Director Lesley Thompson illustrating how a media plan gets put together. Media planning is one of the most important aspects of any marketing campaign, which is why we're glad to have Lesley around to explain it!
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Thanks to the NC Specialty Foods Association for spending the morning chatting about marketing with us! Check out their site and support the awesome brands that make up their group! ... See MoreSee Less

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