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The 2 Best and Worst Ads from The Big Game

When you’ve got $5 million on the line and 111 million people watching, let’s just say there’s not a lot of room for error. But those are the stakes in the biggest game of the year (literally) for brands hoping to make a big impact. So which ads had a clutch...

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4 Easy Ways to Crush Millennial Marketing

We know what you’re thinking. Another article about millennials? In a recent survey, four out of four millennials at Bouvier Kelly said that they, too, were tired of seeing articles about themselves. (And we thought millennials were supposed to be self-centered?) We...

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4 Ways to Improve Your Next Email Campaign

If you take away one thing from this blog, it should be this: DEATH TO THE “EMAIL BLAST.” That’s right. It’s time to stop referring to our email campaigns as “blasts.” When was the last time you appreciated being blasted by something? Loud music? A cannon? Email...

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5 Reasons You Need a Full Service Marketing Agency

When the first pangs of hunger hit you, a vending machine is often the best option you have. It’s quick, it’s cheap, and it hits the spot. But for how long? All too often we hear of companies approaching their marketing strategy like they would some late-afternoon...

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3 Ways Hashtags Can Improve Brand Awareness

What’s the deal with #hashtags? If Jerry Seinfeld's eponymous sitcom were still on the air today, you could imagine an episode opening with such an observation. Heck, many of you might be wondering the same thing: what is the deal with them, anyway? Well, we can tell...

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How to Avoid the Unread Email Abyss

We all know that person. You know, the one with the bright red notification of shame on their email app: 1,463 Unread Emails. In fact, rare is the inbox that doesn’t amass a long list of unread emails each day. (Honestly, though, can’t we keep it under 100 folks?) We...

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Video Killed the Radio Star (Or Did It?)

The first video ever played on MTV back in 1981 was no accident. The hit song “Video Killed the Radio Star,” by the band The Buggles, exploded onto the airwaves and declared that the music video was the new wave of the future. So, it’s ironic that MTV has almost...

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Sticking the Landing: Advertising at the Olympics

You’ve seen it a hundred times. The acrobatic gymnast swings round and round the high bar, building up momentum for the eminent dismount. There’s an enormous amount of tension in every revolution as they build up speed to get just the right amount of velocity for the...

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When Nostalgia Met Apps: The Runaway Success of Pokémon Go

If you’ve spent any time outside in the last few weeks, you’ll notice that the runaway viral sensation that is Pokémon Go has taken over the streets. Where the dog days of summer once caused students on summer vacation to seek shelter indoors, now they’re hitting the...

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Talking Stock

Some friendly advice: if you’re ever working with an agency and a member of the team uses the word “stocky” to describe something, don’t take it as an insult to you! Stocky means something very specific inside the doors of an agency, and it usually refers to the look...

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