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Sticking the Landing: Advertising at the Olympics

You’ve seen it a hundred times. The acrobatic gymnast swings round and round the high bar, building up momentum for the eminent dismount. There’s an enormous amount of tension in every revolution as they build up speed to get just the right amount of velocity for the...

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When Nostalgia Met Apps: The Runaway Success of Pokémon Go

If you’ve spent any time outside in the last few weeks, you’ll notice that the runaway viral sensation that is Pokémon Go has taken over the streets. Where the dog days of summer once caused students on summer vacation to seek shelter indoors, now they’re hitting the...

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Talking Stock

Some friendly advice: if you’re ever working with an agency and a member of the team uses the word “stocky” to describe something, don’t take it as an insult to you! Stocky means something very specific inside the doors of an agency, and it usually refers to the look...

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Social Media: It’s Not Just Videos of Cats & Babies

Back when Al Gore invented the Internet, he undoubtedly had one thing on his mind: “How can I see an infinite amount of cat and dog photos?” Some 20 years later, Vice President Gore’s dream has become a reality. As lovers of cats and dogs (you won’t find us wading...

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Social Media: It’s Not Just Videos of Cats & Babies

Back when Al Gore invented the Internet, he undoubtedly had one thing on his mind: “How can I see an infinite amount of cat and dog photos?” Some 20 years later, Vice President Gore’s dream has become a reality. As lovers of cats and dogs (you won’t find us wading...

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Myth Busting: DVR’s Effectiveness in Commercial Advertising

Time to break out your hard hat because we’re about to do a little myth busting for you. And this isn’t just us dropping facts your way, we’re going full on wrecking ball with this (spare us your Miley Cyrus references). This demolition might just get messy. The myth?...

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Ideas Are Like Tornados … Made of Sharks

Did you know there’s a movie called “Sharknado”? That’s right – it’s a movie about a tornado made of man-eating sharks. In fact, there are now four (count ‘em, four!) of these movies. And I have to admit, when I first heard the concept I let out a very loud, very...

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Case Study: Downtown Burlington

Branding a city or an area of town can be a great benefit to the local economy. But fair warning, to do it you're going to have to have a little fun! Take a look into our process for when we branded Downtown Burlington. Overview Burlington, North Carolina is a small...

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Don't Bore Me: The Evolution of the Press Release

In the time it takes you to read this sentence, dozens of news articles, advertisements, and press releases are going to have popped up in your email, social media feeds, and favorite websites. Blink a few times, and you’ll miss one or two of them. Everything goes a...

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Don’t Bore Me: The Evolution of the Press Release

In the time it takes you to read this sentence, dozens of news articles, advertisements, and press releases are going to have popped up in your email, social media feeds, and favorite websites. Blink a few times, and you’ll miss one or two of them. Everything goes a...

read more

Is There Really an App for That?

You know that flat, metal, mini computer that we carry with us everywhere we go? We call it a smart phone, but if we’re being honest, that’s a misnomer. The phone part of our “phones” is one of the least-used functions of the whole device. There’s a myriad of other...

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