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3 Quick Facts About White Papers

White papers are being offered everywhere these days, but what exactly are they? And more importantly, are they worth your time? Well, white papers certainly can’t claim to be the flashiest form of content available, but they can offer some solid advantages to you as...

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How Packaging Affects Brand Perception [INFOGRAPHIC]

We live in a world where almost every consumer has the camera and platform to share their opinions with the world. Armed with a smart phone and a Facebook account, consumers wield more power to influence brand perception than ever before. And while it might seem like...

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What is Public Relations (and How Can It Help My Business?)

For better or for worse, every brand has a reputation. Sometimes those reputations swing from good to bad and back again; sometimes they are boringly neutral, in need of a little love. That’s where the business of public relations (PR) comes into the picture. Think of...

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What Can Social Media Do For Your Business?

  Starting a brand new social media presence for your business from scratch in 2017 is daunting. It’d be like you had never heard The Beatles, and suddenly you’re supposed to deliver a keynote address discussing the evolution from Please Please Me to Abbey Road. Where...

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BKI Hot Takes: McDonald’s Special Sauce Giveaway

♫Two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun.♫ Can you still sing the Big Mac jingle after all these years? As it turns out many millennials have never even eaten a Big Mac, let alone heard the jingle. So when...

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BKI Hot Takes: Neese’s Liver Pudding

We live in the age of the "foodie." It's an exciting time to be alive if you love to eat, but frankly it can make the lunch break quite intimidating. Walk a few blocks in either direction of our building in downtown Greensboro and you’ll pass half a dozen different...

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We had a great time bringing together our friends at Greensboro Science Center and WFMY News 2 this morning! Have you visited the new Aquarium Expansion? #SoGSO ... See MoreSee Less

LIVE | Maddie Gardner from the Aquarium Expansion at the Greensboro Science Center.

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Media Planning is one of the most important aspects of any integrated marketing campaign. But it's kinda hard to explain in writing...which is why we're happy to have Lesley do it! #BKIElevatorPitches ... See MoreSee Less

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