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How to Avoid the Unread Email Abyss

We all know that person. You know, the one with the bright red notification of shame on their email app: 1,463 Unread Emails. In fact, rare is the inbox that doesn’t amass a long list of unread emails each day. (Honestly, though, can’t we keep it under 100 folks?) We...

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Video Killed the Radio Star (Or Did It?)

The first video ever played on MTV back in 1981 was no accident. The hit song “Video Killed the Radio Star,” by the band The Buggles, exploded onto the airwaves and declared that the music video was the new wave of the future. So, it’s ironic that MTV has almost...

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Sticking the Landing: Advertising at the Olympics

You’ve seen it a hundred times. The acrobatic gymnast swings round and round the high bar, building up momentum for the eminent dismount. There’s an enormous amount of tension in every revolution as they build up speed to get just the right amount of velocity for the...

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Talking Stock

Some friendly advice: if you’re ever working with an agency and a member of the team uses the word “stocky” to describe something, don’t take it as an insult to you! Stocky means something very specific inside the doors of an agency, and it usually refers to the look...

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Social Media: It’s Not Just Videos of Cats & Babies

Back when Al Gore invented the Internet, he undoubtedly had one thing on his mind: “How can I see an infinite amount of cat and dog photos?” Some 20 years later, Vice President Gore’s dream has become a reality. As lovers of cats and dogs (you won’t find us wading...

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Ideas Are Like Tornados … Made of Sharks

Did you know there’s a movie called “Sharknado”? That’s right – it’s a movie about a tornado made of man-eating sharks. In fact, there are now four (count ‘em, four!) of these movies. And I have to admit, when I first heard the concept I let out a very loud, very...

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Case Study: Downtown Burlington

Branding a city or an area of town can be a great benefit to the local economy. But fair warning, to do it you're going to have to have a little fun! Take a look into our process for when we branded Downtown Burlington. Overview Burlington, North Carolina is a small...

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Don’t Bore Me: The Evolution of the Press Release

In the time it takes you to read this sentence, dozens of news articles, advertisements, and press releases are going to have popped up in your email, social media feeds, and favorite websites. Blink a few times, and you’ll miss one or two of them. Everything goes a...

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Is There Really an App for That?

You know that flat, metal, mini computer that we carry with us everywhere we go? We call it a smart phone, but if we’re being honest, that’s a misnomer. The phone part of our “phones” is one of the least-used functions of the whole device. There’s a myriad of other...

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We're excited to kick off our new vlog series, "Elevator Pitches"! These short, straight-to-the-point videos will cover a range of subjects in the marketing world that can be a bit too complex to articulate on paper.

Our first installment features Integrated Media Director Lesley Thompson illustrating how a media plan gets put together. Media planning is one of the most important aspects of any marketing campaign, which is why we're glad to have Lesley around to explain it!
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Thanks to the NC Specialty Foods Association for spending the morning chatting about marketing with us! Check out their site and support the awesome brands that make up their group! ... See MoreSee Less

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