News & Blog

Latest from the minds of BKI


Social Media: It’s Not Just Videos of Cats & Babies

Back when Al Gore invented the Internet, he undoubtedly had one thing on his mind: “How can I see an infinite amount of cat and dog photos?” Some 20 years later, Vice President Gore’s dream has become a reality. As lovers of cats and dogs (you won’t find us wading...

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Myth Busting: DVR’s Effectiveness in Commercial Advertising

Time to break out your hard hat because we’re about to do a little myth busting for you. And this isn’t just us dropping facts your way, we’re going full on wrecking ball with this (spare us your Miley Cyrus references). This demolition might just get messy. The myth?...

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Ideas Are Like Tornados … Made of Sharks

Did you know there’s a movie called “Sharknado”? That’s right – it’s a movie about a tornado made of man-eating sharks. In fact, there are now four (count ‘em, four!) of these movies. And I have to admit, when I first heard the concept I let out a very loud, very...

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Case Study: Downtown Burlington

Branding a city or an area of town can be a great benefit to the local economy. But fair warning, to do it you're going to have to have a little fun! Take a look into our process for when we branded Downtown Burlington. Overview Burlington, North Carolina is a small...

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Don’t Bore Me: The Evolution of the Press Release

In the time it takes you to read this sentence, dozens of news articles, advertisements, and press releases are going to have popped up in your email, social media feeds, and favorite websites. Blink a few times, and you’ll miss one or two of them. Everything goes a...

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Is There Really an App for That?

You know that flat, metal, mini computer that we carry with us everywhere we go? We call it a smart phone, but if we’re being honest, that’s a misnomer. The phone part of our “phones” is one of the least-used functions of the whole device. There’s a myriad of other...

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#Trending: Social Media Growing Fast in 2016

When was the last time you checked your personal social media account? If you’re like hundreds of millions of users out there, it was likely within the last hour. That’s a lot of clicks, swipes, and hash tagging going on every minute. So when it comes time to look at...

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The Top Big Game Ads

It’s that time once again- the big game is upon us. Super Bowl 50 is guaranteed to be the biggest cultural event on television this year. The whole world will be watching, and not just for the football. An average of 114.4 million people tuned into last year’s game,...

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Your Most Effective Media Placement

It's Fall! That means gorgeous leaves, crisp air, pumpkin carving, and the beginning of TV Sweeps! The end of October kicks off that infamous period during which local television viewers are measured. During this time TV Networks try to gain viewers and increase...

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Building Your Best Reality Roster

Football is back! So many fans are jumping out of their seats with excitement as the first games kickoff the season this month. But it isn’t just about the game on the field anymore. These days, each fan can have a stake in the game. That’s right, it’s also Fantasy...

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Unexpected Inspiration

It’s the most wonderful time of the year… for parents! The smell of new notebooks opening is in the air, feet are frantically shuffling through the aisles of the office supply store, bed times are getting earlier- the kids are going back to school. We jest, of course,...

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