News & Blog

Latest from the minds of BKI


How Packaging Affects Brand Perception [INFOGRAPHIC]

We live in a world where almost every consumer has the camera and platform to share their opinions with the world. Armed with a smart phone and a Facebook account, consumers wield more power to influence brand perception than ever before. And while it might seem like...

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What is Public Relations (and How Can It Help My Business?)

For better or for worse, every brand has a reputation. Sometimes those reputations swing from good to bad and back again; sometimes they are boringly neutral, in need of a little love. That’s where the business of public relations (PR) comes into the picture. Think of...

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What Can Social Media Do For Your Business?

  Starting a brand new social media presence for your business from scratch in 2017 is daunting. It’d be like you had never heard The Beatles, and suddenly you’re supposed to deliver a keynote address discussing the evolution from Please Please Me to Abbey Road. Where...

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BKI Hot Takes: McDonald’s Special Sauce Giveaway

♫Two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun.♫ Can you still sing the Big Mac jingle after all these years? As it turns out many millennials have never even eaten a Big Mac, let alone heard the jingle. So when...

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BKI Hot Takes: Neese’s Liver Pudding

We live in the age of the "foodie." It's an exciting time to be alive if you love to eat, but frankly it can make the lunch break quite intimidating. Walk a few blocks in either direction of our building in downtown Greensboro and you’ll pass half a dozen different...

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4 Easy Ways to Crush Millennial Marketing

We know what you’re thinking. Another article about millennials? In a recent survey, four out of four millennials at Bouvier Kelly said that they, too, were tired of seeing articles about themselves. (And we thought millennials were supposed to be self-centered?) We...

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4 Ways to Improve Your Next Email Campaign

If you take away one thing from this blog, it should be this: DEATH TO THE “EMAIL BLAST.” That’s right. It’s time to stop referring to our email campaigns as “blasts.” When was the last time you appreciated being blasted by something? Loud music? A cannon? Email...

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5 Reasons You Need a Full Service Marketing Agency

When the first pangs of hunger hit you, a vending machine is often the best option you have. It’s quick, it’s cheap, and it hits the spot. But for how long? All too often we hear of companies approaching their marketing strategy like they would some late-afternoon...

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Curious to learn more about the subtle magic that is Public Relations? Our PR Manager, Alon Vanterpool, is here to break it down in our latest Elevator Pitch! ... See MoreSee Less

#PublicRelations is a subtle, hard-to-explain art. Most brands are aware of its powers, but few understand just how it works. Luckily, BKI PR Manager Alon Vanterpool is here to break it all down for u...

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