News & Blog

Latest from the minds of BKI


#Trending: Social Media Growing Fast in 2016

When was the last time you checked your personal social media account? If you’re like hundreds of millions of users out there, it was likely within the last hour. That’s a lot of clicks, swipes, and hash tagging going on every minute. So when it comes time to look at...

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The Top Big Game Ads

It’s that time once again- the big game is upon us. Super Bowl 50 is guaranteed to be the biggest cultural event on television this year. The whole world will be watching, and not just for the football. An average of 114.4 million people tuned into last year’s game,...

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Your Most Effective Media Placement

It's Fall! That means gorgeous leaves, crisp air, pumpkin carving, and the beginning of TV Sweeps! The end of October kicks off that infamous period during which local television viewers are measured. During this time TV Networks try to gain viewers and increase...

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Building Your Best Reality Roster

Football is back! So many fans are jumping out of their seats with excitement as the first games kickoff the season this month. But it isn’t just about the game on the field anymore. These days, each fan can have a stake in the game. That’s right, it’s also Fantasy...

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Unexpected Inspiration

It’s the most wonderful time of the year… for parents! The smell of new notebooks opening is in the air, feet are frantically shuffling through the aisles of the office supply store, bed times are getting earlier- the kids are going back to school. We jest, of course,...

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The Power of a Pastime

If there's one thing to love about summer, it's baseball. Sitting in the stands with a hot dog in one hand and ice cold drink in the other, the smell of fresh grass, the sound of the organ music playing overhead, it's all part of a tradition unlike any other in the...

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So you want to work in advertising?

School is out for summer! The year is over and while it’s certainly thrilling to have the summer off, for high school graduates the looming start of college can be a bit daunting. Perhaps the most defining question leading up to the start of college is what to study....

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Turning a concept into a Brand

The Ugly Duckling: From Concept to Polished  Brand You may have heard the story of the ugly duckling when you were a kid. An egg is hatched and out pops a duckling that looks a little less attractive than its kin. As it develops, however, it ultimately grows into a...

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What’s the ROI? How fast can this horse gallop?

Good question. Social media can seem like one of those ‘feel good, be hip’ marketing tactics. You know you should be there, engaging with your customers, but what is the return on the time, effort, and, ultimately, the money? If you asked this question 3-5 years ago,...

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Who’s on Social Media? It may surprise you.

Social media can seem like another language – it’s a world full of #, @, RT, Selfies, Likes, Shares, and all those weird smiley faces (technically, called emoticons). For many industries, the majority of your customers are speaking to you online - are you listening?...

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McDonald’s Hires Bouvier Kelly

  McDonald’s Triad Co-op Chooses Bouvier Kelly   (Triad, NC) – March 10, 2015 – The McDonald’s Triad Co-op that is made up of 26 individual owners and operators of the Triad-area McDonald’s 92 restaurants, has contracted with full-service marketing agency,...

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We're excited to kick off our new vlog series, "Elevator Pitches"! These short, straight-to-the-point videos will cover a range of subjects in the marketing world that can be a bit too complex to articulate on paper.

Our first installment features Integrated Media Director Lesley Thompson illustrating how a media plan gets put together. Media planning is one of the most important aspects of any marketing campaign, which is why we're glad to have Lesley around to explain it!
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Thanks to the NC Specialty Foods Association for spending the morning chatting about marketing with us! Check out their site and support the awesome brands that make up their group! ... See MoreSee Less

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