News & Blog

Latest from the minds of BKI


How to get the most out of your agency in 2015

Why your agency partnership should be like PB&J When you’ve spent over 40 years in the ad biz, you learn what it takes to make a great relationship between client and agency. Think about it like a delicious PB&J sammich: Jelly by itself is too sweet. Peanut...

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Poppin’ Popcorn

The popcorn tasting on December 10th was a big hit. Who knew that most of the people working at the agency were so fond of popcorn? Our Office Manager, Brenda, who had this great idea for a tasting did - that's who. We sampled 24 flavors of popcorn from Gatelyn's...

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Bouvier Kelly Wins Multiple 2014 Davey Awards

Bouvier Kelly Wins Multiple 2014 Davey Awards (Greensboro, NC) – December 2, 2014 – During the celebration of its 40th year in business in Greensboro, Bouvier Kelly has won four 2014 Davey Awards. The prestigious award honors the best in web, design, video,...

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A Taste of November

For the November tasting, Bouvier Kelly decided to find out which grocery store has the best pumpkin pie. Our sampling consisted of pies from The Fresh Market, Whole Foods, Harris Teeter and Food Lion. The prices ranged from $7.00 to $10.00. Whole Foods was the clear...

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BK Goes Beer Tasting

For our August tasting, Sam enlisted the help of Greensboro’s newest brewery, Pig Pounder Brewery. Despite the seemingly questionable nature of the name, Pig Pounder is actually a reference to a popular brew the founders had created early in their beer-making careers....

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Crafting a Perfect Brainstorm

Brainstorming in a group can be extremely effective. Different thoughts and perspectives coming together to create bulletproof ideas that lead to strong campaigns. But if mismanaged, it can be a waste of time. Here are a couple pointers on how to make the most out of...

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BBQ Taste Test

Our barbecue blind taste test selections included chopped pork, hushpuppies and barbecue slaw from Country Barbecue (Lexington style), barbecue chicken wings and hushpuppies from Smithfield’s Chicken ‘N Bar-B-Q (Eastern style), and just to throw people off, some...

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TEDxGreensboro 2014

TEDxGreensboro – The Future, Regardless…. Who’s TED? What’s X? Well, TED isn’t a person – it stands for Technology, Entertainment and Design.  And TED isn’t a place. It’s X= an independently organized community event. TED and x together, TEDx, are a concept.  It’s the...

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Cinco de Mayo

Bouvier Kelly celebrated Cinco de Mayo in style, enjoying a taste test of several types of chips and fine salsas, a festive atmosphere created by some Mariachi music, and a few margaritas for good measure.   Our sampling consisted of: Chipotle salsa (hot and...

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Tea Time at BKI

Adding our Bouvier Kelly twist to the tradition of Afternoon Tea, we decided to try our hand at creating our own tea blends. Using a variety of the ingredients that you will typically see, we each made the blend that suited us best. We can report that green and black...

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Those Elusive Open Rates

Have you ever hesitated before registering for a website or giving out your email address because you fear the barrage that is sure to follow? Have you ever created a separate email to use just for such occasions? Have you ever tried to ignore the constant stream of...

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BKI Celebrates Pi(e) Day and Sanctuary House

For those of you who may not know, Pi(e) Day is the celebration of the mathematical digit pi, 3.14, and the delicious dessert, pie, which is observed on March 14th. Bouvier Kelly celebrated in style by ordering some pies from A Sweet Success Bakery here in Greensboro....

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We're excited to kick off our new vlog series, "Elevator Pitches"! These short, straight-to-the-point videos will cover a range of subjects in the marketing world that can be a bit too complex to articulate on paper.

Our first installment features Integrated Media Director Lesley Thompson illustrating how a media plan gets put together. Media planning is one of the most important aspects of any marketing campaign, which is why we're glad to have Lesley around to explain it!
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Thanks to the NC Specialty Foods Association for spending the morning chatting about marketing with us! Check out their site and support the awesome brands that make up their group! ... See MoreSee Less

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