News & Blog

Latest from the minds of BKI


Turning a concept into a Brand

The Ugly Duckling: From Concept to Polished  Brand You may have heard the story of the ugly duckling when you were a kid. An egg is hatched and out pops a duckling that looks a little less attractive than its kin. As it develops, however, it ultimately grows into a...

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What’s the ROI? How fast can this horse gallop?

Good question. Social media can seem like one of those ‘feel good, be hip’ marketing tactics. You know you should be there, engaging with your customers, but what is the return on the time, effort, and, ultimately, the money? If you asked this question 3-5 years ago,...

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Who’s on Social Media? It may surprise you.

Social media can seem like another language – it’s a world full of #, @, RT, Selfies, Likes, Shares, and all those weird smiley faces (technically, called emoticons). For many industries, the majority of your customers are speaking to you online - are you listening?...

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McDonald’s Hires Bouvier Kelly

  McDonald’s Triad Co-op Chooses Bouvier Kelly   (Triad, NC) – March 10, 2015 – The McDonald’s Triad Co-op that is made up of 26 individual owners and operators of the Triad-area McDonald’s 92 restaurants, has contracted with full-service marketing agency, Bouvier...

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How to get the most out of your agency in 2015

Why your agency partnership should be like PB&J When you’ve spent over 40 years in the ad biz, you learn what it takes to make a great relationship between client and agency. Think about it like a delicious PB&J sammich: Jelly by itself is too sweet. Peanut butter...

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Poppin’ Popcorn

The popcorn tasting on December 10th was a big hit. Who knew that most of the people working at the agency were so fond of popcorn? Our Office Manager, Brenda, who had this great idea for a tasting did - that's who. We sampled 24 flavors of popcorn from Gatelyn's...

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Bouvier Kelly Wins Multiple 2014 Davey Awards

Bouvier Kelly Wins Multiple 2014 Davey Awards (Greensboro, NC) – December 2, 2014 – During the celebration of its 40th year in business in Greensboro, Bouvier Kelly has won four 2014 Davey Awards. The prestigious award honors the best in web, design, video,...

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A Taste of November

For the November tasting, Bouvier Kelly decided to find out which grocery store has the best pumpkin pie. Our sampling consisted of pies from The Fresh Market, Whole Foods, Harris Teeter and Food Lion. The prices ranged from $7.00 to $10.00. Whole Foods was the clear...

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BK Goes Beer Tasting

For our August tasting, Sam enlisted the help of Greensboro’s newest brewery, Pig Pounder Brewery. Despite the seemingly questionable nature of the name, Pig Pounder is actually a reference to a popular brew the founders had created early in their beer-making careers....

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Crafting a Perfect Brainstorm

Brainstorming in a group can be extremely effective. Different thoughts and perspectives coming together to create bulletproof ideas that lead to strong campaigns. But if mismanaged, it can be a waste of time. Here are a couple pointers on how to make the most out of...

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BBQ Taste Test

Our barbecue blind taste test selections included chopped pork, hushpuppies and barbecue slaw from Country Barbecue (Lexington style), barbecue chicken wings and hushpuppies from Smithfield’s Chicken ‘N Bar-B-Q (Eastern style), and just to throw people off, some...

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TEDxGreensboro 2014

TEDxGreensboro – The Future, Regardless…. Who’s TED? What’s X? Well, TED isn’t a person – it stands for Technology, Entertainment and Design.  And TED isn’t a place. It’s X= an independently organized community event. TED and x together, TEDx, are a concept.  It’s the...

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We had a great time bringing together our friends at Greensboro Science Center and WFMY News 2 this morning! Have you visited the new Aquarium Expansion? #SoGSO ... See MoreSee Less

LIVE | Maddie Gardner from the Aquarium Expansion at the Greensboro Science Center.

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Media Planning is one of the most important aspects of any integrated marketing campaign. But it's kinda hard to explain in writing...which is why we're happy to have Lesley do it! #BKIElevatorPitches ... See MoreSee Less

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