When you’re in the business of using creativity to make a point, like we are, you have a special appreciation for people who understand how to use creativity to spur action. It’s happening now just downstairs from Bouvier Kelly’s...
In this season of anvils and quills and various other awards of public relations distinction, I have an award presentation of my own. It’s the award not for a business leader or public figure who claims to understand what...
The S.H. Kress & Co. building was a familiar and beloved institution in Greensboro for over 40 years. Founded by Samuel Kress in 1896, S.H. Kress & Co. became a prominent five-and-dime chain known for its reasonably priced merchandise and...
Effective communication. We use the phrase so much that we hardly stop to consider how difficult it is to create truly effective communication; let alone to make effective communication a career hallmark. Denny Kelly, President and CEO at Bouvier Kelly,...
He Said - By Pete Parsells
Even though personalized and targeted marketing has proven to generate great returns for marketers, some consumers may feel that such personalization is invasive. Do you really want others knowing what you purchase regularly...
When I first had my son, Robert, in March 2007, I thought about how great it would be to have a daycare at Bouvier Kelly. Like most parents, I hated leaving him at the daycare down the street from our...
Ethnography, one of the newer – and most expensive – instruments in the toolbox of consumer research methodologies, isn’t really new at all. Granted, the implications drawn from the intimate observation technique are elevated in importance when they are...
"10 and 2, 10 and 2" Kevin says as he demonstrates the proper fly-fishing motions to James and Vince who are standing waist-deep in the water at Belews Creek. The light is almost perfect and we're ready to start shooting...
