It was announced last week that Facebook is serving real-time ads based upon keywords in status updates. They are testing the algorithm to only 1% of Facebook users. As a marketer, I am intrigued by the implications of having access to consumers at key decision-making moments. But as a consumer, I am having flashbacks to the ninth grade and reading George Orwell’s book “1984.”
As I’m sure you all have heard by now, the Internet giant Groupon has dumped the agency CP&B following some risqué ads featured during the Super Bowl and on Hulu.com.
It is the NCAA Men’s Basketball Tournament like you have never seen it before. Never has there been so much instantaneous television coverage. And never before has March Madness had such a cyberspace presence, either.
Baseball was always more than just a game to me. It’s part of American culture and ingrained in my blood.
Bouvier Kelly, one of the Triad’s leading advertising, marketing and public relations agencies, picked up one gold and two silver awards at the 2011 ADDY Awards on March 5. More than 100 people representing creative agencies throughout the region were in attendance at the annual gathering held at the Embassy Suites Hotel in Greensboro.
BKI has recaptured its big fish... Lesley Thompson has rejoined the agency as Media Director!
A familiar face is returning to the agency as Lesley Thompson has accepted a position with Bouvier Kelly as the agency’s Media Director.
It was an awesome sight. Close to a hundred of Greensboro’s best and brightest leaders gathered in the Empire Room to learn what the City’s business and higher education CEO’s envision for our future. Their plans are the result of an unprecedented collaborative effort that was initiated by Action Greensboro about a year ago.
