Marketing Belongs in the Boardroom
It amazes me that there are still some businesses that relegate marketing to a functional role reporting up to the C-suite rather than being part of the leadership team.
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Can Social Media Help Us Better Understand Americans?
I regularly read Mashable for social media news & trends and came across an interesting Infographic about what social media tells us about American society. Since I often have a hard time figuring out my fellow Americans, I thought that maybe this information could help enlighten me.
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Closing the post office forever?
I just read a mind-boggling blog titled “Should We Shut Down the US Postal Service?” My first thought…. “You have got to be kidding me.”
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Can On-Demand Programming Generate Negative Returns for Advertisers?
In the world of television media buying, reach and frequency have long been considered the measure of an effective campaign. It has been debated which was the more important factor – reach or frequency – and what the proper amount of each is.
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